How and Why T-Series grows so quickly – explained by an Indian

TSeries and PewdiePie on YouTube

WHY T-SERIES IS THE MOST VIEWED and soon Subscribed YOUTUBE CHANNEL (More than PewDiePie)

 

There are multiple reasons why T-Series is about to be the most subscribed YouTube channel.
Multiple videos on YouTube talk regarding this, but the fact is none of them handle the reasons very well.
Most of these comparison videos are by non-Indian YouTubers who try their best and are successful in explaining the situation only to an extent.

Every such comparison video starts well by mentioning facts about T-Series’ foundation and the assassination of its founder but all these videos fail to provide a clear reason why T-Series is rising so rapidly.
(And this is not the fault of the YouTubers making those videos. Sitting 10000 kilometres away from India the only source for their data is internet. Despite this geographical limitation some of the videos are very well made.)

I have tried my best to touch all points. Let us start with a short beginning.
There are appropriate headings. You may skip any section you are not interested in, but if you want to get the clear picture and also know a bit more about India, then I would recommend you not to skip any section.
(In between I have mentioned some fun facts and extra read just to share some knowledge.)

 

BEGINNING OF T-SERIES

T-Series was started by Shri Gulshan Kumar in 1983.
(Shri is a salutation prefix that Hindi speaking Indians use before a male name; just like Mr.)

It started as a cheap destination for pirated Bollywood songs.
In 1984 T-Series released its first ORIGINAL soundtrack.

In 1990 T-Series gained huge popularity with the release of soundtrack of very successful romantic film Aashiqui. (The word Aashiqui means ROMANCE.)

The film received widespread love from audience and was hugely successful. The music of this Bollywood feature film was even more successful and sold 20 million copies.
Till date this is regarded as the best selling Bollywood album of all time.

The songs of Aashiqui are still some of the most loved romantic songs played in India on radios, FM, public places etc.

In 1997, Gulshan Kumar was assassinated by D-Company — the group which were accused of 1993 Bombay (Mumbai) bombings.
In 2011, D-Company was placed third on the list of FBI’s WORLD’S 10 MOST WANTED FUGITIVES.

After Gulshan Kumar’s death T-Series has been managed by his younger brother Krishan Kumar (not so successful actor, acting in only 5 films from 1993 to 2000 and they were either directed or produced by family members / T-Series) and Gulshan Kumar’s son Bhushan Kumar (film and music producer and composer)

Currently T-Series produces films as well as music under T-Series Films and T-Series Music or just T-Series. They are highly successful in both these relatable ventures. Click To Tweet

 

T-SERIES AND YOUTUBE

The official T-Series YouTube ‘About’ section says that they joined YouTube on 13th March 2006.
However oldest video of T-Series dates to 23rd December 2010.

So it can be said that they did not upload for first 4-5 years on YouTube or just simply deleted videos uploaded between 2006 to 2011 (deleting video makes no sense but it can be a possibility.)

PewDiePie joined YouTube on 29th April 2010 and his oldest video dates back to 2nd October 2010.
(Fun Fact – 2nd October is celebrated in India and worldwide as Gandhi Jayanti i.e birthday of Mahatma Gandhi.)

SO WE CAN SAY THAT PEWDIEPIE STARTED UPLOADING TO YOUTUBE AROUND THREE MONTHS BEFORE T-SERIES. Click To Tweet

 

SOME MYTHS THAT ARE MAKING ROUNDS ON INTERNET ABOUT T-SERIES

A- AUTOMATIC SUBSCRIPTION

NO, people making new YouTube accounts in India do not automatically get subscribed to T-Series. This is just some malice spread initially on Reddit and subsequently it spread on YouTube. Click To Tweet

I have checked this four times by making new YouTube (Google) accounts using an iPhone and signing in to YouTube app for the first time, using an Android phone and signing in to YouTube app for the first time, using YouTube on Bluestacks and signing in to YouTube app for the first time and making new YouTube account and signing to YouTube for the first time on a browser.

Never was I automatically subscribed to T-Series or any channel for that matter.

This is absurd that people are buying this fake news.
(But yes at times for new and not logged in users, videos from T-Series and the T-Series channel are recommended on the YouTube homescreen.
(but then in India, YouTube puts catchy semi nude thumbnailed videos from other big Indian channels like Set Max etc and music videos from Rihanna Vevo or fun videos from Dude Perfect on their homepage too.)

YouTube recommends these to new / not logged in users according to its algorithms and T-Series automatically getting subscribers is just a myth spread by some people and surprisingly bought by even celebrity YouTubers!

B- BOTS

I do not believe that T-Series buys or engages in bot activities to increase its subscriber number. They aren't some small creator who will remain unseen by YouTube doing these! Click To Tweet

A channel so big and elite would be punished instantly by YouTube if they do something so sinister according to YouTube’s terms and conditions. YouTube would not keep mum and set any wrong precedent.

READ THE COMMENT SECTION BELOW THIS ARTICLE FOR AN IMPORTANT EXPLANATION REGARDING BOTS.

When YouTube was down for few hours SocialBlade tweeted “Interesting.. YouTube is down world wide but T-Series is still getting subscribers”

Socialblade Tweet on TSeries

Socialblade said T-Series was still getting subscribers when YouTube was down!

Few Indian people were also seeing T-Series channel and the subscribe option. (This was because by that time YouTube was already working in India and it was down in India just for few minutes.)

YouTube further replied that this is normal that number of subscribers fluctuate during such times and even normally.

YouTube's Reply on changing Tseries Subscribers

YouTube replied that this fluctuation in subscriber number is normal.

It is interesting that despite SocialBlade working with YouTube since long, were unaware of this fact.

 

T-SERIES AND PEWDIEPIE YOUTUBE STATS

Please Note,
i- “~” means approximately.
ii- More than the numbers, focus on what is written in red colour, as number of subscribers and views etc will change every second but what is written in red would have little change in near future.

SOME STATS AS OF 26th OCTOBER 2018, 1:20 PM [IST]

Number of Subscribers

T-Series – 67,201,343
PewDiePie – 67,363,768

Total Videos on each channel

T-Series – 12,772
PewDiePie – 3,639

T-Series has uploaded 3.5 times more than PewDiePie.

Total Channel Views

T-Series – 51,530,745,187 views (51 billion views)
PewDiePie – 18,965,916,790 views (18 billion views)

T-Series has 2.71 times more views than PewDiePie.

T-Series has uploaded 3.5 times more than PewDiePie. T-Series has 2.71 times more views than PewDiePie. Click To Tweet

 

DAILY STATS

T-Series Daily Views – ~8 Million to 10 Million
PewDiePie Daily Views – ~6 Million to 8 Million

T-Series Daily Subscribers Gain – ~120000+
PewDiePie Daily Subscribers Gain – ~30000

 

LAST 30 DAYS

T-Series views in last 30 days – ~2,394,954,000 (2 billion)
PewDiePie views in last 30 days – ~176,887,800 (176 million)

T-Series has received around 13.5 times more views than PewDiePie in last 30 days.

T-Series net Gained Subscribers in last 30 days – 3.6 Million
PewDiePie net Gained Subscribers in last 30 days – 874,103 (close to 1 Million)

T-Series has gained around 4.1 times more subscribers than PewDiePie in last 30 days.

T-Series has received around 13.5 times more views than PewDiePie in last 30 days. T-Series has gained around 4.1 times more subscribers than PewDiePie in last 30 days. Click To Tweet

 

For detailed results there is nothing better for these comparisons than widely popular SocialBlade. (links open in new tabs)
T-Series detailed stats on SocialBlade
PewDiePie detailed stats on SocialBlade

 

WHY T-SERIES IS GROWING SO FAST AND WHY IS IT GETTING SO MUCH VIEWS?

1- IS IT BECAUSE OF INDIA’S HUGE 1.3 BILLION POPULATION? Err… Yes… Umm… No!

 

Most of the people talking about T-Series exclaim that India has a population of 1.3 billion people and so T-Series is growing so rapidly.
Well this is true but only to an extent.

India’s total population is 1.3 billion.
Now T-Series main channel about which we are talking is ONLY focussed on HINDI content.

What is Hindi?

Hindi is the fourth most spoken language in the world after
Mandarin (China Region) 1.1 Billion Speakers
English (worldwide) 983 Million Speakers
Spanish (worldwide) 527 Million Speakers

Hindi is spoken natively by only 322+ million people.
Additionally it is second language for 120 million people.

So in total we can say that it is spoken or understood by 550+ million people. (I have rounded off it to 550 million and included Urdu and a bit of other regional languages. This is because such people can understand Hindi and might watch Hindi content.)

So roughly and naively speaking we can argue that PewDiePie can make his content for potential 983 million people, while T-Series can make their content only for potential 550 million people which is around half that of PewDiePie.

Thus now we can say that this population number is not the only thing that we should consider in our T-Series vs PewDiePie comparison.
We have to look at other factors which is fuelling T-Series’ rapid growth.

Extra ReadIndia has the world’s second highest number of languages (780 languages) in the world after Papua New Guinea (839 languages)

The 2001 Census of India recorded 30 languages which were spoken by more than a million native speakers and 122 which were spoken by more than 10,000 people.

India is the seventh largest country of the world by area.

India is so diverse that a person from North India is as clueless of languages of South or East India as someone from USA, Spain, Sweden or UK. Same goes for people from South India visiting North, West or Eastern parts of India.

Thankfully English is one of the 22 recognised constitutional languages and used throughout India as primary or secondary language for all sign boards, railway station names, food packaging, communication, IVR language, websites etc.

Additionally India has the second highest number of English speakers in the world after USA. Click To Tweet

This makes India a powerful linguistic nation.

So Felix, you should visit India someday. You potentially have millions of untapped English speaking and understanding people in India waiting to enjoy your videos.

 

IF NOT POPULATION THEN WHAT IS MAKING T-SERIES GROW LIKE FIRE?

Internet Connectivity, Mobile Companies, Online Shopping, Young Age group, Partnerships, Offline Presence, Multiple Channels…list goes on… there are many factors… Let us look at them one by one.

 

2- INTERNET CONNECTIVITY

Before 5th September 2016 one GigaByte of monthly (that is total 1 GB for 28 days) 3G data cost ₹250, that is US$3.78 (according to exchange rates of August 2016)

Note – “₹” is the symbol for Indian Rupee. In year 2016, 4G was limited only to metropolitan cities and some big cities.

On 5th September 2016 a new mobile network provider made its services available to public in India.
This mobile network is home-grown Reliance Jio.

(Extra Read – Reliance is the main company name and Jio is mobile network’s name. Jio in Hindi means ‘to live’.
Jio’s mobile network is true 4G network or you can say it provides only 4G / LTE services and it does not provide 2G or 3G services and thus Jio sim cards do not work with 3G phones.
India is divided into 22 telecom circles. Jio is the only Indian mobile company having 4G presence in all of 22 telecom circles.)

 

LAUNCH OF JIO ON 5th SEPTEMBER 2016

Reliance Jio offered its sim card FREE OF COST within 5 minutes just by biometrics verification (finger print attached with World’s largest identity network Aadhar.)

Along with this free sim, FREE 4 GB 4G DATA PER DAY was given for next 3 MONTHS. (Total 4x28x3 = 336 GB)

In simple terms, you pay absolutely zero and within 5 minutes you were getting 4GB 4G data per day for next 90 days.

This offer was further extended to additional 90 days thus totalling free data for 6 months. (However after first 3 months the daily data limit was reduced from 4 GB per day to 2 GB per day.)

There were monstrous queues outside Reliance Retail and Reliance Digital stores or any telecom shop issuing these free sim cards.

(Fun Fact – Jio wanted to give additional 3 months of free data, thus totalling free mobile service to 9 months but TRAI (Telephone Regulatory Authority of India) stopped Reliance from giving free data as it was anti-competitive and other mobile networks complained as they were losing customers.)

Within 83 days Jio had 50 million users and within 6 months Jio had 100 million customers. It became the fastest company in the world to reach 100 million customers beating giants like Facebook, Uber etc.

After the free period of 6 months ended and as of now (October 2018) the mobile data price in India is among the cheapest in the world.

Today users in India get 2 GB 4G data EVERY DAY for 84 days for just ₹398 (US$ 5.43) Click To Tweet

Compare this with mobile data plan for your country!

There are no illogical restrictions with this data (like some companies in USA and Europe.)
You can use Jio’s mobile data anywhere (no roaming charges) and on any device. You can use it as personal hotspot with any number of devices and of any kind without paying an extra rupee.

This huge mobile data wave increased the number of YouTube viewers, online shoppers, smart TVs, smart phones, smart devices etc by many folds in the country.

(Fun Fact – As of now Jio carries more mobile data than all mobile networks of USA and China combined. Thus currently Jio is the world’s largest data network.)

Reliance Jio

 

JIO → YOUTUBE → T-SERIES

People have a free mobile plan with daily 4 GigaBytes / 2 GigaBytes of data which expires / renews every night.
What will the youth of this young country do with all this data?
Porn? (pun intended)
Sure.
But after storm there is a fine calm morning.

After watching porn and……., you relax. Your mind is at ease. You look for some entertainment and leisure.
Who is there to provide these? — T-Series! (and YouTube)

T-Series had / has the largest and regularly growing collection of free movie trailers, music videos from Bollywood films and independent artists, short films etc.
It is natural people will click and watch.

This internet wave of Indian people coming on the world wide web for the first time in their lives gave rise to T-Series (and other Indian Channels.) They were exploding with views and subscribers. Click To Tweet

 

3- MOBILE HANDSET COMPANIES

Smartphones are expensive. Well they used to be. Not anymore.

Around 2014 Chinese handset companies like Xiaomi, Oppo, Vivo, One Plus etc started selling their handsets in India. These companies provided big screened, huge battery sized, capable smartphones at cheap prices.

As Chinese companies started growing, Indian mobile handset companies like Micromax, Lava, Spice, Karbonn etc too followed the path and started making affordable smartphones and sold them via offline and online mediums.

Huge smartphone sales resulted in more people coming online and thus lead to increase in YouTube viewership and T-Series was already the main Indian creator on YouTube providing Hindi speaking Indians with free entertainment.
People started attaching themselves to T-Series by subscribing.

 

4- MOBILE SALES AND EASY ONLINE SHOPPING

There are numerous online sites selling mobile phones in India.

Four of the largest online shopping sites in India are
Flipkart (recently Walmart bought 77% of Flipkart for 16 Billion US dollars)
Amazon
Snapdeal
Paytm Mall

Apart from usual everyday discounts, these companies have huge sales festival every year, every quarter and sometimes even consecutive months.
Flipkart has its ‘Big Billion Day Sale’ and Amazon India has ‘Great Indian Festival’ where they provide insane discounts on products and services.

Both these biggest online market places agree that the most sold item in their sales are smartphones, related accessories / devices and internet devices.

In India one of the popular payment methods used by more than half online shoppers is COD or POD which means ‘Cash On Delivery’ / ‘Card on Delivery’ / ‘Pay on Delivery’.

This allows online shoppers to place the order and pay the delivery man when he is at your door with your order. (just like Pizza)

This led to even the sceptical people, parents in late 40s and 50s and old people to try online shopping and buy things online with peace of mind like not getting their Debit Cards scammed or compromised.

Elderly people, people working at small jobs etc all started updating from feature phones to smartphones.

(Fun Fact – In India maximum people use Debit Cards. Credit Cards are used in addition to Debit Cards and that too by a tiny percentage of people.)

Now coming to offline sales, I will focus on two companies — Oppo and Vivo.
Samsung was (not any longer since last quarter) the dominant mobile phone company in India.
There were Samsung stores / shops selling Samsung phones in almost every small town / district / block.

Oppo and Vivo disrupted Samsung’s blue boards and replaced it with their Green (Oppo) and Blue (Vivo) billboards, stores, shop fronts etc.
(Fun Fact – Oppo, Vivo, RealMe, One Plus are under same parent company.)

Oppo and Vivo started giving huge commission to shopkeepers for selling their phones. Some of my shopkeeper friends have even stated that Oppo and Vivo paid them sales commission which was 4-6 times the commission by other companies. Click To Tweet

Also Oppo and Vivo advertised heavily with Bollywood actors and most importantly in cricket matches and tournaments like Indian Premier League (IPL) which is the largest and most money making cricket tournament in the world.

So, Indian people were seeing phone advertisements on their TVs and seeing smartphone billboards with their favourite actors and cricketers on the streets. This led to huge smartphone sales.
And what do people do on smartphones — well many things and YouTube is one of those many things which is free, fast and pre installed on their shiny big Android phones with Jio Sim cards already providing huge amounts of fast, cheap mobile data.

People started viewing and liking the content released by T-Series. YouTube just like it would do with any popular channel, started showing T-Series on its main page for first time users or not logged in users. This lead to rapid growth for T-Series channel in number of views and subscribers.

 

5- YOUNG AGE GROUP

India has more than 50% of its population below the age of 25 and more than 65% below the age of 35.

This is the age group that is the primary target for media content and advertisements.

These young people opening YouTube apps for the first time and seeing their already known favourite stars from TV, dancing or acting on YouTube was/is sure to make them keep watching these contents and/or subscribing to the free YouTube channel that is providing them this entertainment.

 

6- T-SERIES SIGNING BIGGEST PUNJABI STARS

Punjabi language is different from Hindi but people who speak and understand Hindi also enjoy listening to Punjabi music especially in regions near Punjab like New Delhi, Western Uttar Pradesh etc. Both these languages have some similarity.

Modern Punjabi music has amalgamated lyrics in English, Hindi and Punjabi. These songs often have dance, bass rich music and appeal to the youth. Click To Tweet

T-Series started producing and releasing content by Punjabi singers.

T-Series has Guru Randhawa (one of the most successful Punjabi Singers) realising his music through T-Series.
Two of the most viewed videos on T-Series YouTube channel are by Guru Randhawa.
Both these songs are extremely popular and played in cars, parties, weddings etc.

Other Punjabi singers in their most viewed videos are Badshah, Honey Singh, Ikka, Hardy Sandhu etc.

So T-Series despite having a separate channel especially for Punjab and Punjabi people named ‘T-Series Apna Punjab’ with more than 11 million subscribers; releases popular ‘Punjabi-Hindi-English’ mixed songs on their main T-Series channel.
This is a brilliant step and this has attracted huge number of views and subscribers, as new Punjabi music is popular among Hindi speaking youth.

 

7- RISE OF OTHER CREATORS

In India not only T-Series is rising rapidly but every Indian YouTube channel has seen enormous growth due to the reasons mentioned above.

Now, there are 24 Indian YouTube Channels with more than 10 million subscribers. There are 5 channels with more than 20 million subscribers. Before 2013, there were just 2 Indian channel with more than a million subscribers. Click To Tweet

T-series was one of those channels with a million subscribers.

Rise of other creators and YouTube’s excellent related content recommendation makes it easy for people to see T-Series’ new videos in their recommendations thus fuelling growth and subscribers.

 

8- FREQUENCY OF UPLOADS

T-Series uploads around 6-8 videos everyday. PewDiePie in comparison uploads just one each day.

Some YouTubers say that views ratio per video (some similar terms) is better of PewDiePie than T-Series.
Well they are right.
But this is just normal and understandable.

T-Series has 67 million subscribers but most of their daily uploaded videos get around 500k views in one day and few million in a week or month. Only few videos become viral and get 100+ million views or 200+ million views in a month.

PewDiePie on the other hand uploads one video per day and that video definitely gets a million plus views in 24 hours.

So instant daily views for every new video by T-Series is all about upload frequency and people’s attachment and liking with the title, thumbnail and maybe content of the video.

PLEASE SEE MY REPLY TO THE  FIRST COMMENT IN COMMENT SECTION TO BETTER UNDERSTAND THIS.

For almost every song, T-Series uploads a teaser of the song, then the song itself, then the lyrical video of that song, then maybe remixes of that song and so on.

Similarly for a movie, T-Series might first release a movie poster launch video of one minute or so. Then it will release the teaser followed by movie trailer and other move clips or additional trailers.

This increases the frequency of their video uploads and this is natural and certain that not 10 million people will watch a song teaser everyday despite getting that video in their YouTube Subscription box.

PewDiePie makes jokes and makes people laugh, so a big portion of his subscribers are going to watch his every video everyday. This is because his videos have a genre consistency.

T-Series on the other hand uploads multiple videos of different kinds. Some are good, some are garbage, some just does not suit a person’s taste, some are just sixty seconds music teaser etc. So most of the subscribers would just skip these videos. Click To Tweet

Therefore comparing PewDiePie’s and T-Series’ views per video ratio doesn’t hold much rational value.
But T-Series uploading 7 times more videos than PewDiePie certainly reaches more random people and thus more overall combined views.

Strictly comparatively speaking, between T-Series and PewDiePie, according to me,
PewDiePie gets most of the initial views from his subscribers while T-Series gets it from YouTube recommendations and songs / movie trailers being viral or popular on radios, TVs etc.
T-Series’ videos hardly get views on the very first day of upload. (see next point)

 

9- TYPE OF CONTENT

PewDiePie is a single man making jokes and memes. His channel has one face and that face his Felix Arvid Ulf Kjellberg. His videos are on YouTube and YouTube only. T-Series on the other hand has hundreds of faces. Click To Tweet

“A T-Series song does not become hit solely by / on YouTube.”

Let us see how T-Series produces a hit multi million times viewed video.

First the song is released on T-Series official YouTube Channels and other partnered music streaming sites and TV channels.
Most of T-Series YouTube subscribers skip this song.

Now, if this song is a hit on FM, Radio, TV channels, music streaming sites / apps, people naturally want to listen to it again or watch the music video or share it with friends and what easy and free platform for doing all these than YouTube!

So the T-Series videos with 500 million views or 300 million views are a result of many external factors which PewDiePie does not have! Music Label vs Only YouTuber. Click To Tweet

 

10- PARTNERSHIP OF T-SERIES

T-Series has partnered with every music streaming site and app in India that you know or can think of.

You can listen to songs released / produced by T-Series on-
Apple Music,
Amazon Prime Music,
Gaana,
Saavn,
Jio Music,
Wynk Music,
Hungama,
iTunes,
Google Play Music,
Idea Music.

As an Indian can you think of any other music streaming apps? Even if there are, I am sure T-Series has songs on those apps too.
Content produced by T-Series is ubiquitous in India!

Just look at video description of one of the T-Series videos! It has all the different links and ways to set caller tunes.
(Fun Fact – Spotify is not available in India yet. Still I have seen some music from T-Series available on Spotify.)
(Update – Spotify is now available in India.)

(Fun Fact – DAILYMOTION… Not only YouTube but T-Series is also the channel with most followers on DailyMotion.)

 

11- MULTIPLE CHANNELS

T-Series has 25 other official channels in addition to the main T-Series channel.

These additional twenty five T-Series channels are there to cater to specific regions or groups of people.

For example,
T-Series Apna Punjab for Punjabi speaking people. (Fact – Punjab is a prosperous state of India with majority Sikh population.)

T-Series Telegu is especially for states of Andhra Pradesh and Telangana.
A Hindi speaking person can not understand Telegu.

Similarly T-Series has T-Series Bhakti Sagar with over 12 million subscribers only for Hindu devotional songs.

Other channels by T-Series are,
T-Series Kids Hut
T-Series Kannada
Shabad Gurbani (for Sikh devotional hymns and songs)
T-Series Islamic Music
Health and Fitness and even
T-Series Kids Hut – Portuguese Fairy Tales

See the below screenshot for other channels with self explanatory names. (Click on the picture below to open it in new tab and then zoom it or click here to go to T-Series YouTube Channel in a new tab)

25 other TSeries Channels

Other T-Series Channels, Source: YouTube

In total all of T-Series channels (except main T-Series) combined has a subscriber base of – 50,600,418 that is more than 50 million.

If we add 67 million subscribers of T-Series main channel with its other 25 channels then it equates to more than 117 million subscribers! Click To Tweet

This multiple channel presence makes the T-Series name widespread with different types of people. So in a way 26 T-Series channels are indirectly and unknowingly advertising for one another and building an image of T-Series’ red logo in people’s minds.

TSeries

 

PewDiePie vs T-Series, Is the comparison fair?

Off-course!

I know 99.9 percent of the people who have made videos on this topic do not agree with me. Most of you won’t agree to this but please hear me out.
Every big and semi big channel on YouTube is not just one man. There is a team of people working.

For Example – Linus Tech Tips has a team of 20+ people producing content for four YouTube Channels under Linus Media Group.

Similarly PewDiePie definitely has some people working for him who are employed by him and help him in making videos for his channel.
Now suppose, The Ellen Show or Dude Perfect were to become the most subscribed channel on YouTube.
Would you say the same thing about comparison?
(Some would argue that YES, comparison is unfair as Ellen already comes on TV and is popular from there. I agree. See next point.)

Similarly Dude Perfect are not just five men but there is a big team helping them build sets, shoot videos, edit etc.
Five men are the faces we see on their channel. This makes us think that they are just five people responsible for this channel but in reality there are dozens of people working behind.

Similarly T-Series has multiple people working for it. One thing that differentiates T-Series is that they have no fixed face. T-Series has no particular living face!
But this should not make us think that comparison is not justified.
It is justified.

YouTube does not differentiate between individual channels or company channels. YouTube will support whatever brings it more revenue. YouTube has reached such a height that it no longer needs to please any body specific. The situation is such that creators and audience need YouTube because there is no meaningful, strong alternative to YouTube.
(There has never been a song in Hindi, English, French and other regional languages that I have searched on YouTube and did not find it!)
YouTube has become so mammoth that it has an advantage. It will support who ever brings in more revenue. If YouTube sees that traditional TV shows like Jimmy Kimmel, James Corden are bringing in more views and thus more revenue, YouTube will start working with them. This is the nature of business.

Thus if YouTube has until now made no distinction between creators then we too should not.
T-Series or PewDiePie, on YouTube they are just channels and not company channel or individual channel.

But T-Series has an advantage over PewDiePie which is neither in YouTube’s control nor PewDiePie’s control.

 

PewDiePie vs T-Series, Is the comparison fair?

Off-course Not!

In one of the reasons above, I discussed how T-Series releases its content on dozen of different platforms and mediums like FM, TV, CDs, Music Streaming apps etc; while PewDiePie just has YouTube.
This certainly makes the comparison unfair.

But what can one do?
Despite both channels being in entertainment family, the nature of content published by T-Series and PewDiePie are absolutely different.

So comparing PewDiePie with T-Series is like comparing Google Services and Samsung Mobile.

T-Series is Google — Present on all platforms, be it Web, iOS or Android. T-Series is present everywhere be it TV, Radio, Music or Movie Apps, CDs etc.
This everywhere presence makes a brand name known and memorable in people’s mind. So next time a person sees the name ‘T-Series’ on YouTube he will definitely know what it is. He is already familiar with the name and would like to be associated with it as he has already seen and heard about T-Series at many prior places.

PewDiePie is Samsung’s Mobile Division— Despite selling more phones than Google, Samsung has limited presence. It just builds hardware (phones). PewDiePie as of now, despite having more subscribers, just makes videos on YouTube.

So comparing both in whole isn’t justified and comparing both by closing eyes and looking only at Youtube stats is also not justified as T-Series depends heavily on outside influence for growth on Youtube.

But we have to reach a conclusion!
When plain numbers are to be compared, we just have to look on the numericals and not the background story or our personal feelings.
And thus when we compare numbers to numbers, T-Series emerges as the bigger player in every field.

I have seen 10-15 PewDiePie videos and have loved them. I have laughed watching those videos, I have shared some of the videos.

I have listened to my old favourite songs on T-Series channels and have been grateful to them for making content produced by a multi million dollar production house absolutely free and easily accessible…

 

FUTURE

T-Series will continue to grow at this pace for next 2-3 years.

Despite being the world’s second largest smartphone market (after displacing USA to third place and behind only China), percentage of Indians using smartphone is just around 36%. Click To Tweet

Other mobile networks are rapidly expanding their 4G / LTE  services and major players like Airtel, Reliance Jio and Government controlled BSNL are already working on implementing 5G services.

(Fun Fact – The 14 to 20 billion US dollars spent on infrastructure by Jio is already 6G proof which means that Reliance Jio will have to invest very little in upgrading its infrastructure even to provide 6G services.)

Samsung, Apple (iPhone SE, 6s, 7 only. Update- Now iPhone X soon), Xioami, Oppo, Vivo, Lava etc have already started manufacturing / assembling in India. These phones have ‘MADE IN INDIA’ written on them and not ‘MADE IN CHINA’

Mobile Manufacturing in India

Source: Twitter – Gaurav Singhal (click on image for the full tweet in new tab.)

 

Production of phones in India has reduced various taxes and duties on mobile handsets thus helping smartphone sales.

(Fun Fact – Both Samsung Galaxy Note 9 and Apple iPhone X were launched in USA at 900+ dollars. But original price of Samsung Note 9 in India was ₹73,600 while original price of iPhone X (64 GB) was ₹92,000. There is a difference of ~ ₹20000. One main reason for this is Samsung is manufactured locally while iPhone is manufactured and assembled in China and has to pay taxes and other duties to the government.)

In July 2018, Samsung inaugurated the world’s largest mobile factory capable of producing 120 million phones a year in Noida, India.

Middle class in India is rising and the poor class is also seeing better life with resources. All this is further expected to increase technological penetration in villages and among poor people. All this is definitely expected to bring a large number of Indians on the internet (and YouTube) for the first time.

India has a big student population. There are cities in India like Kota, Rajasthan which are only known for coaching classes for engineering and medical.
Number of Indian educational channels on YouTube is growing rapidly. And once a student comes to YouTube for clearing a textbook doubt, in a week he will be back to listen his favourite song. This is how YouTube works!

Feature phones are replaced by smartphones or smart-feature-phones like JioPhone with effective cost of ₹0 to ₹500 (US$ 0 to US$ 7) JioPhone runs Kai OS which has Google Assistant, YouTube, WhatsApp, Video Calling etc. Monthly data plans for JioPhones are as low as ₹48 (US$ 0.66)!
By August 2018 (year and half since release), 40 million Jio Phones have been sold!

Future of India in every sphere is going to be exciting!

As far as T-Series and PewDiePie are concerned I just have to say that both are YouTube greats. For me none of them is a winner or loser; they both are extraordinary minds who have defined YouTube and will continue to entertain their audiences with their brilliant content.


I hope you enjoyed reading my article and it was of some value to you. I know you came here for T-Series and PewDiePie YouTube comparison but there were big paragraphs about other things like Indian Mobile Market or Indian Languages and Indian Diversity.
Hope you learned something new.

I am a recent law graduate (August 2018) who is currently unemployed and trying to set up this website and an another free website for Law Students.
I am also looking for a job and also preparing for competitive Government jobs’ exams.
I have great interest in writing about new technological advancements, tech news, new announcements and tech products.
It would be great if you would consider helping me by PayPal, Paytm or UPI apps like PhonePe, GooglePay, Paytm UPI etc.

PayPal* – https://www.paypal.me/writinglaw
Paytm – Click here
UPI ID –
[email protected]

*If you want you may change the currency on Paypal page from Indian Rupees to currency of your country by one click on that page itself. (One US Dollar is 69 Indian Rupees.)

Thank You 🙂


Picture of PewDiePie has been taken from here.

UPDATES –

  • 2nd November 2018 – Original Title of this post was “How and Why T-Series surpassed PewDiePie – explained by an Indian“.
    The time when this post was written T-series was just about 160000 subscribers behind PewDiePie and was expected to overtake in next 24 to 48 hours. Later due to Radio ads, Billboard ads (by PewDiePie’s supporters) and other such online and offline initiatives, the gap between PewDiePie and T-Series has increased by over 700000 subscribers. So I thought it is now appropriate to change the title as it will take time for T-Series to overtake PewDiePie. (Also maybe by that time 5-Minute Craft overtakes both! 😉 This channel has amazing growth.)

 

You are welcome to use the comment box below to share your opinion. You are also welcome to say Hi or contact me for / with suggestion, concern, copyright issue, constructive criticism, query etc. I would appreciate your involvement.

Please note before commenting that,

I have not taken sides. I am just comparing and mentioning ‘WHY T-SERIES GROWS SO RAPIDLY’.

At times I have enjoyed videos from these two great creators but I am not subscribed to either T-Series or PewDiePie. I prefer to watch content from ColdFusion, PolyMatter, Wendover Productions, VisualPolitik, TechAltar, LEMMiNO, Business Casual etc.
So please please please keep that in mind before using fake email and fake name and commenting ‘Hah. T-Gay Fanboy’.
Such comments are not approved and not shown on the website. (Also, being Gay is not wrong.)

Please do not attack me personally. Instead attack my article. We can debate like humans. I will learn something from you. You might learn something from me.

Thank You

4 Comments

  • Shrek March 5, 2019 at 7:23 PM

    t – series has less subs than Pewdiepie. plus their videos only have about a million views each, and many are re watches. they have like 74 million subs so that proves that most of them aren’t real people.

    Reply
    • Lawyers Tech March 5, 2019 at 8:05 PM

      No. Why T-Series has less views (not even million) on many videos despite having 80 million subscribers is because-

      They upload many videos per day. Most (on many days even all) videos are just reimagined versions of old songs.
      They upload lyrical version of 4,5,8,15 etc year old songs, sometimes just 1 minute promo video, audio version of some old songs and all that. They just upload a lot everyday.

      Why would anyone watch old lyrical videos?

      That is why their most daily videos have very less views.

      But, any new full song or movie trailer gets millions of views within 24 hours.

      Foe Example-
      To see this, just go to their channel and under videos you will see 8 continuous videos with views in few hundred thousands. Then you will see a video with 31 million views. Scroll further. You will see many videos with 102k or 332k views and then a song video or movie trailer with 125 million views.
      You get the point right?

      And yes song videos definitely have many re-watches.

      And the statement that most aren’t real people is not true.

      Reply
  • SaggySally69 March 31, 2019 at 7:06 AM

    The author just attacks any Non-Indian trying to explain whats happening between T-series and Pewdiepie for no real reason. The author acts as if not being an Indian means you know nothing about T-series and you’re 100% wrong on what you say. When infact, loads of YouTubers that aren’t Indian has talked about what the author has claimed.

    The author says that he believes T-series isn’t using sub-bots without any evidence? If you don’t have any evidence against the ‘T-series is sub-botting’ rumour, then you shouldn’t talk about.

    Reply
    • Lawyers Tech March 31, 2019 at 7:45 AM

      There is absolutely no intention to attack any non-Indian YouTuber.
      I guess you failed to read the very first paragraph of this article – “Despite this geographical limitation some of the videos are very well made.”

      You are reading this on 31st March 2019, when the competition is almost over and now everyone is well know with this whole ‘T-Series vs PewDiePie’.

      This post was written in mid October and published on 28th October 2018, when literally most of the non-Indian YouTuber (that were showing in top YouTube results) had very little actual knowledge about T-Series. Their info about T-Series was limited to T-Series’ Wikipedia page.

      I would kindly like to remind you of one very influential YouTuber saying ‘These m****f****s have 1.3 billion population’.
      In fact, T-Series’ main channel only caters to HINDI speaking audience which is just limited to Northern part of India. In article I have talked about it in detail.
      More than a quarter of T-Series’ views comes from people outside India like Pakistan, USA, Canada, Gulf Countries and so on. There were many such half facts or loosely constructed facts/opinions being spread.

      Now, lately, there have been good videos about this comparison.

      Secondly, I myself tested the claim of ‘AUTOMATIC T-SERIES SUBSCRIPTION FOR ALL NEW INDIAN YOUTUBE ACCOUNTS’. I tested on multiple devices of all kinds and browsers. It was a rumour spread by some YouTubers and people on Reddit.

      YouTube has itself claimed that in their routine periodic clean up, they remove non-active accounts and other such violative accounts. This hugely and almost equally affected both PewDiePie and T-Series. (and it affects other creators too)

      Thank you for your comment. I appreciate it. Will love to hear any more constructive criticism or suggestion. 🙂

      Reply

How was the article? Leave a comment...

Next
Apple is a premium widely known trend setting company. In…